ThirdLove’s 24/7 Is the Only Bra I Don’t Fling Across the Room As Soon As I Get Home Reviews by Wirecutter
Two of our top-pick bras and underwear are made by ThirdLove. Here’s why. Updated June 9, 2025
Best underwire bra for precise cup sizing
ThirdLove 24/7 Classic Uplift Plunge Bra
This versatile bra offers outstanding comfort and a subtle push-up, and the deep plunge works with many necklines. It comes in cup sizes AA to H—including half-cups, for a fine-tuned fit. But it might not provide enough support for larger busts.
$72 from Amazon$72 from ThirdLove
ThirdLove 24/7 Classic Uplift Plunge Bra
The ThirdLove 24/7 is available in band sizes from 32 to 44 and cup sizes from A through H, most of which are—unusually—offered in half sizes as well (A½, B½, and so on). It had never before occurred to me that I might be between cup sizes—women born before 1980 weren’t raised to make a fuss. Well, it turns out I actually am a half size, and it completely made a difference. (Mind. Blown.)
Once I’d availed myself of ThirdLove’s free returns and exchanges policy—totally clutch—and secured the correct (half) size, I donned my new 24/7 bra.
You know that scene from the movie Pleasantville, when Reese Witherspoon’s character finally turns from black-and-white to color? Well, that’s pretty much what happened next.
At $72 (if it’s not on sale—but it does go on sale), it isn’t the cheapest one out there, but it’s far from the spendiest either. And it’s well worth it for what it offers: the just-right amount of shaping and lift (the push-up is subtle, not va-va-voom); the absence of any scratchy tags or too-sharp hooks; and smooth memory foam cups that mold to my body and then, exactly as I had wished for, vanish from my awareness entirely.
As the name implies, this is a push-up bra with a deep plunge, enabling it to stay out of sight with a wide variety of necklines. I like the way the 24/7 itself looks, too, especially the delicate mesh overlay covering the cups. (I could do without the little gold ThirdLove logo charm that dangles front and center; I’m not your billboard!)
I’ve gradually expanded my collection of 24/7s, and now have four in nude, two in black, and one in fuschia—it comes in a few color options. But just to be clear, I’d still remain faithful to this bra even if it were completely hideous or exclusively available in a Powerpuff Girls print. It’s merely an added bonus that it’s pretty.
Of course, no bra is perfect, and it’s hard to imagine any other item of clothing that’s quite this subjective. Zoe Vanderweide, a writer on Wirecutter’s style team, says she had hoped that the 24/7’s removable pads could help even out the appearance of her differently-sized right and left sides. (Leave one pad in, take the other one out—presto, balance!) But it turned out the pads’ diminutive size and placement, at the very bottom of the cups, made the plan a non-starter.
And another colleague who otherwise adores her 24/7 bra noted that she would prefer the bra’s straps to be more adjustable, so they could be shortened up further, since she has “not a lot of shoulder.”
Minor quibbles aside, it’s clear that ThirdLove has a particular knack for making undergarments—a notoriously fraught category—more palatable. The brand’s Comfort Stretch Thong is one of the picks in Wirecutter’s guide to the best women’s underwear.
“I hate, hate, hate thongs, and the ThirdLove thong is literally the only one I ever wear,” confirms Samantha Schoech, Wirecutter’s gift guide writer. “It’s very soft and thin, and it doesn’t ride up in the front or make me feel like I have a wedgie all the time.”
Best for…
Best women’s thong for all-day comfort
ThirdLove ComfortStretch Thong
This seamless thong vanishes under clothing, and it doesn’t cut, rub, or irritate, as so many other thongs do. But the ultra-thin material might not feel sturdy and supportive enough for some folks, especially if you have loose skin around your midsection.
$18 from ThirdLove$39 from ThirdLove(pack of three)When you find a product that you love, there’s a joy and relief in knowing that your search is over—and since discovering the 24/7, I’ve been pretty much monogamous, with the exception of the occasional sports or strapless bra. But if you work at Wirecutter, trying new things comes with the territory, and I recently tested—yep—a fresh round of bras. Playing the field has only reinforced my loyalty to the 24/7—and started to clutter up my lampshades again.
This article was edited by Annemarie Conte and Ben Frumin.
Best women’s thong for all-day comfort
ThirdLove ComfortStretch Thong
This seamless thong vanishes under clothing, and it doesn’t cut, rub, or irritate, as so many other thongs do. But the ultra-thin material might not feel sturdy and supportive enough for some folks, especially if you have loose skin around your midsection.
$18 from ThirdLove$39 from ThirdLove(pack of three)
ThirdLove ComfortStretch Thong
Ingela Ratledge Amundson
What I CoverIngela Ratledge Amundson is Wirecutter’s supervising editor for style coverage. She has previously contributed to publications including The Wall Street Journal, Real Simple, Time, Parents and Cosmopolitan.
FAQ
Do Honeylove bras provide support?
Look for bras that have compressive fabric, wide straps, a thick under-band, bonding or elastic beneath the bust, boning on either side of the bust, molded foam cups, and a wide band. Honeylove’s wireless bras are built with strong support.
Is Honeylove a reputable company?
Honeylove is BBB Accredited. Why choose a BBB Accredited Business?
Is Honeylove bra sold in stores?
You’ll find Honeylove in-store at Nordstrom, Von Maur, and Dillard’s, and online at Bare Necessities, Amazon, and Bloomingdale’s. Product selection may vary by location. To find a store near you, click the links below: Visit Nordstrom’s website & find a store near you!
Which is better third love or Honeylove?
Both brands prioritize sustainability and ethical production practices, and offer a wide range of sizes to ensure a perfect fit. However, Honeylove goes beyond shapewear and offers a variety of stylish and functional products, while ThirdLove stands out with their innovative fit finder tool and charitable donations.
Where Are Honeylove Bras Made? Shocking Truth Revealed!
Honeylove bras come from a cool U.S.-based company called Honey Love, founded in Los Angeles, California, in 2018. They design everything stateside but make the bras overseas with trusted factories the founder visited back in 2017. This keeps prices fair while delivering top-notch quality, like their hit SuperFit Bra.cbinsights+1 Picture this: Founder Betsie Larkin started with sketches and trips to international manufacturers for prototypes. By June 2017, she nailed partnerships that led to bestsellers such as the CrossOver and SoftForm bras—super supportive without wires.
Honeylove on Amazon: Shop or Skip?
Hey there! Wondering if Honeylove’s comfy bras and shapewear are on Amazon? Good news—they’re partially available, but not the full lineup. Select styles, like popular Crossover bras, show up in Amazon’s official Honeylove store. This keeps things authentic, with real quality fabrics and that signature support—think breathable mesh and no-squeeze design. The brand saves its complete collection for honeylove.com, where you get every size, color, and style tested for real bodies.
Worlds Most Comfortable Bras: Secrets Revealed
Most people agree that bra comfort matters a lot, especially when studies show that around 80% of women wear the wrong bra size. That discomfort often leads to tight bands, slipping straps, or poking wires. The idea of the “most comfortable bra in the world” isn’t about one perfect product—it’s about finding something that fits well and feels good throughout a full day, whether you’re working, walking, or relaxing at home.
Where to Buy Honeylove Bras
You can buy Honeylove bras directly from the official Honeylove website, and that is usually the best place if you want the widest choice of styles, sizes, and colors. You can also find selected Honeylove bras at major retailers such as Nordstrom, Macy’s, Bloomingdale’s, Dillard’s, Von Maur, Bare Necessities, and Amazon, though the exact styles available may differ by store and by season. If you want a simple first stop, begin with Honeylove’s own site because it usually has the newest bra releases and the most complete product selection.
Can You Buy Honeylove Bras in Stores? 3 Retailers Where Theyre Available
Can Honeylove Bras Be Bought in Stores? Your Complete Shopping Guide Yes, Honeylove bras can be bought in select physical stores, but your choices are much more limited than shopping online. Honeylove operates mainly as a direct-to-consumer brand, with their official website at honeylove.com selling their full collection. As of 2025, you can find Honeylove bras at major department stores like Nordstrom and Bloomingdale’s in select locations, though these stores typically stock only their best-selling styles like the Silhouette Wireless Bra for $69 and the SoftForm Bra for $99.
Miss-Sexy.com offers comprehensive insights into Honeylove bras, featuring detailed reviews, sizing guides, and purchasing options to help you find the perfect fit.
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