Honeylove is owned by its founder, Betsie Larkin, who also serves as the CEO and main decision‑maker of the company. She started Honeylove in 2011 as a shapewear brand focused on comfort, flexibility, and confidence, and she built it from the ground up while staying in control of the business. Even as the company grew into a multi‑million‑dollar brand, Larkin kept a majority stake, which means she still has the final say over how Honeylove runs.

No, Honeylove is not only sold online. While you can buy the full collection of Honeylove bras, shapewear, and bodysuits on their official website honeylove.com, you can also find select Honeylove styles in physical stores at Nordstrom, Von Maur, and Dillard’s across the United States. The in-store selection is smaller, so you might not find every style or size at these department stores, but it gives you the chance to try the products before buying.

Is Honeylove Bras Worth It? An Honest 2025 Review If you want a bra that feels comfortable but still gives you support, Honeylove bras are absolutely worth buying. Three Cosmo editors tested the brand’s best-selling wireless bras and loved how soft, smoothing, and supportive they felt for all-day wear. One editor who usually hates bras even said she found her “match” after trying the Honeylove CrossOver Bra, which she wore for nearly a month and now uses as her go-to everyday bra.

Is Honeylove sold at Macy’s? Yes — Macy’s sells Honeylove items on its website and in select stores, including bras, shapewear, and bodysuits; for example, Macy’s lists the Honeylove Silhouette Full‑Coverage Bra and the LiftWear CrossOver Bra, plus body shapers like the Super Power Brief and LiftWear tank bodysuits, with product pages showing current prices and sizes. How to find Honeylove at Macy’s (H2) Search “Honeylove” on Macy’s site or browse Intimates > Brands to see all Honeylove listings; product pages show exact prices (examples range from the mid-$60s to mid-$80s on sample listings), available sizes, color options, and customer ratings so you can compare items before buying.

Behind the Scenes: How Honeylove Makes Their Shapewear Honeylove is a well-known brand based in Los Angeles, California, where they handle all their creative design and corporate strategy to ensure every piece meets their high standards. Because the brand focuses on highly technical compression fabrics and intricate construction, they partner with expert manufacturing facilities that specialize in high-quality intimate apparel. To bring these designs to life, Honeylove works with a responsibly managed, gold-certified factory located in the Guangdong province of China.

Look for bras that have compressive fabric, wide straps, a thick under-band, bonding or elastic beneath the bust, boning on either side of the bust, molded foam cups, and a wide band. Honeylove’s wireless bras are built with strong support.

Our Sculptwear garments are meant to be snug, but that doesn’t mean you have to struggle getting them on.May 6, 2025