Honeylove, a Los Angeles-based company specializing in innovative intimate apparel and activewear designed to enhance confidence and comfort for women of all shapes and sizes, has integrated LYCRA® brand technologies into some of its shapewear and underwear product offerings.Jun 2, 2024

Should I size up or size down in Honeylove? For bras, Honeylove recommends sizing up if you’re in between cup sizes. If you’re in between band sizes, it’s best to size up if you want a looser and more comfortable fit or size down if you want a more supportive fit.Mar 26, 2025

Most people agree that bra comfort matters a lot, especially when studies show that around 80% of women wear the wrong bra size. That discomfort often leads to tight bands, slipping straps, or poking wires. The idea of the “most comfortable bra in the world” isn’t about one perfect product—it’s about finding something that fits well and feels good throughout a full day, whether you’re working, walking, or relaxing at home.

Honeylove as a real company Honeylove is a legitimate brand that sells compression garments, including bras and shapewear. Public records show the business operates from Los Angeles and maintains an active online presence, with an official website and multiple consumer reviews across major platforms. For example, Trustpilot pages display thousands of reviews and a generally positive rating, suggesting many customers have had satisfactory experiences, while the brand frequently responds to feedback, which can indicate active customer service engagement.

Honeylove is owned by its founder, Betsie Larkin, who also serves as the CEO and main decision‑maker of the company. She started Honeylove in 2011 as a shapewear brand focused on comfort, flexibility, and confidence, and she built it from the ground up while staying in control of the business. Even as the company grew into a multi‑million‑dollar brand, Larkin kept a majority stake, which means she still has the final say over how Honeylove runs.

Honeylove bras can be worth it if you want wire-free lift and a smooth shape; many reviewers report noticeable improvement in posture and a sleeker look under fitted tops, but whether they’re right for you depends on your size, preference for compression, and budget. Honeylove’s construction uses wide bands, reinforced side panels, and thicker straps to create lift without underwires, which gives a visible shaping effect under shirts; for example, reviewers who switched from basic bralettes often describe less side spillage and a rounder silhouette after wearing the Crossover or Silhouette styles.

In this article, Honeylove bras can be worth the money for many shoppers, especially if comfort, a smooth silhouette, and wire-free support for daily wear are your priorities. The value depends on your budget, band size, and expectations for lift and shaping. Benefits for buyers: comfortable, non-digging support; smoothing fabrics that work under many outfits; materials and construction are often praised for quality and durability; some styles offer convertible straps and adjustable bands for a better fit.